SMSLINGSHOT TAKES DIGITAL AIM AT URBAN SCREENS

Interest in commercializing public spaces with new advertising techniques is growing, and now more than ever the role of the consumer is being relegated to simply that, a consumer.

con·sum·er [kuhn-soo-mer]
–noun
1. a person or thing that consumes.
2. Economics . a person or organization that uses a commodity or service.
3. Ecology . an organism, usually an animal, that feeds on plants or other animals.

Most companies do not engage their intended audience, they yell at them. Invading your television, skylines and even our precious Youtube videos! Hey David, is Goliath is bullying your area with marketing? Take action!

The goal of VR/URBAN is digital intervention activism through public media installations. Their SMSLINGSHOT allows the user to publish their own multimedia content in the streets by taking an ancient weapon and meshing it with a modern tool of convenience. The design is simple: a keypad, a digital projector and Dennis The Menace slinging action. Watch the video below to see everyday hipsters and squares creating colorful, modern day green media in a municipal space. Say hello to my little friend!

SMSlingshot from FILE PRIX LUX on Vimeo.

So for all of you videographers, filmmakers and photographers out there who haven’t been on the pulse with this new DSLR revolution – check out some of these great websites that offer up to date resources and ever expanding education on this fast growing trend. From personally using both the 5D and 7D on some of our productions here at Eyesview, I have instantly become a huge fan of the look and work flow with this new technology. Canon has gone above and beyond with creating a small, versatile camera that gives the shooter the power of High Definition Video with changeable photography and film lenses. So please take the time to check out the Links below to some great DSLR resources.

PHILIP BLOOM.NET

CAMERTOWN

HURLBUT VISUALS

You Are Not James Cameron

With the success of “AVATAR” (and by success I mean it made A TON of money), the entertainment industry is trying to ride the hype right into your living room. On July 28th, Panasonic is set to unveil model number AG-3DA1 out of their home base in Tokyo, Japan. Come fall of 2010, this 3D-capable camcorder will be available for market.

It is not the first consumer friendly piece of 3D technology. Recently, some major electronics manufactures have pushed 3D televisions for home theater use. For maximum 3D-age, be prepared to drop some money on a new 3D Blu Ray player, with a whopping 18 titles to choose from!

3D at home? So far, the movie that kickstarted the recent craze took ten years to make and it is the only film that delivered a great 3D experience. As a director, working with this camera would be challenging and I imagine, rewarding. Not for the sake that it’s (movie guy voice) “IN 3D!”, but because how one can and should enhance the story by utilizing the in-camera technology. Whatever the footage, it better be worth it – the camera is listed at $20,000, although Panasonic assures a drop in price.

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Rip Curl + Lomography = “Cool Photos Bro”

What’s the matter hipster? Summer fun by the pool and your iPhone doesn’t play well with water? Don’t be bummed, Lomographic Society International adds to their impressive line of photographic goodies with the Fisheye No 2 Rip Curl Special Edition. It’s colorful, compact, and takes eye-catching 180° photos. Staying true to the old school, this point and click puts your image to 35mm film. Remember the anticipation of having to wait for your snapshots to be developed? Take that instant gratification! 85 U.S. dollars and she’s all yours.

Calvin Klein’s ‘UNCENSORED’ challenges traditional static advertising.

Attention residents of Houston, L.A. and Chelsea! You are guinea pigs for some New Media adverts! Promotional videos for Calvin Klein’s fall/winter 2010 line have hit 4 select street locations that are only viewable if you have your smart phone and some wi-fi. The encrypted QR code is cracked after you take a picture, which in turn redirects you to a webpage, unlocking the ‘censored’ material.

How’s that for marketing? It’s like getting a prize in your cereal, “Here’s the ol’ standby billboard – NOW WITH FREE VIDEO!” They are only up until tomorrow 7/16/10, so if you are in the neighborhood and aren’t too busy using your phone to talk or text or updating your Facebook status – take a picture why dontcha?

HERE’S THE ARTICLE FOR SPECIFICS