SMSLINGSHOT TAKES DIGITAL AIM AT URBAN SCREENS
Interest in commercializing public spaces with new advertising techniques is growing, and now more than ever the role of the consumer is being relegated to simply that, a consumer.
con·sum·er [kuhn-soo-mer]
–noun
1. a person or thing that consumes.
2. Economics . a person or organization that uses a commodity or service.
3. Ecology . an organism, usually an animal, that feeds on plants or other animals.
Most companies do not engage their intended audience, they yell at them. Invading your television, skylines and even our precious Youtube videos! Hey David, is Goliath is bullying your area with marketing? Take action!
The goal of VR/URBAN is digital intervention activism through public media installations. Their SMSLINGSHOT allows the user to publish their own multimedia content in the streets by taking an ancient weapon and meshing it with a modern tool of convenience. The design is simple: a keypad, a digital projector and Dennis The Menace slinging action. Watch the video below to see everyday hipsters and squares creating colorful, modern day green media in a municipal space. Say hello to my little friend!
SMSlingshot from FILE PRIX LUX on Vimeo.
