When Eyesview Media found the opportunity to create another VCAM for Current TV it jumped at the chance. This time the sponsor was none other than everyone’s favorite chip – SUNCHIPS. With their new 100% compostable bag, Sunchips and Current held a VCAM competition challenging it’s participants to create a 30 second commercial showcasing it’s new environmental product and the power of change. With the task at the hand, Eyesview and Friends set out to create a colorful, creative and clever conception using nature’s very own compostable products mixed with Sunchips distinguishing brand and colors. Shot in one day with a crew of 6 in our own backyard all on the Canon 7 and 5D. Take a glimpse at the process in this behind the scenes peak at Eyesview Media’s “DESIGN BY NATURE” campaign for SUNCHIPS and CURRENT TV.

SPECIAL THANKS TO ALL INVOLVED!!!

Clay Robertson , Katharine Merola, Charles Richardson, David Ouellette , Raymond Klecker, Mike Kilayko and Tom Barile.